Creating the perfect Moodboard for your Photoshoot

So, you have a lot of ideas and found hundreds of inspiring images on Pinterest—now what? It’s time to create a moodboard! Pinterest boards are great to get you started, but they aren’t detailed or personal enough to send to your team. This is truly the best way to make sure everyone is on the same page!

Now that I have you on board (get it!!), it’s time to break down the steps. I’m going to run through my own personal template. Feel free to copy my ideas or take some inspiration and create one entirely of your own!

First, you need to have the right program to create this in. I prefer Photoshop and InDesign—both are easy and flexible for laying out images and text. If you have another program, great, but Adobe is my personal lifeline.

Let’s get started.

1. Logo and title. Include your logo somewhere clearly visible—I like the top left corner. Next to this, include a creative title or simple sentence to describe the shoot.


2. Model. I like to keep this blank until I know exactly who I will be shooting. This is not the spot for inspiration—keep this as accurate as possible so the team knows exactly who to expect on set.


3. Hair and Makeup. Here is where you starting pulling in the inspiration! Find a few examples of what you are looking for. Make sure the images aren’t too different, or you may confuse your team. If you are hoping to collaborate a bit more, you can always include a variety and write them a personal note.

Below the pictures, include a short sentence to describe the look you are going for. Images are most important, but sometimes a few words can really make a difference in clarity!

*For this shoot, I had the model come with her hair natural. Make sure to let them know in advance! The same goes if you will not have a makeup artist—tell the model so they can copy the look themselves.


4. Styling. For me, this is the fun part! You can show a lot more variety in the looks here, or keep it very concise and simple. It’s up to you! If you are working with a stylist, more images means more room for creativity. If you are styling it yourself, these images will help to refer back to when you are pulling or buying clothing.

Don’t forget to include a small descriptive sentence!


5. Mood/Atmosphere. This part is really for you and the model. It shows them the mood you are going for and/or the location you have in mind. Try to include a variety of images and don’t repeat poses—you only have so much room to show them what you are thinking!

Once again, include a brief description of expectations. If you have a particular location in mind, this would be the place to write it out.


6. The Finished Product. It’s time to piece it all together! You’ve probably been doing this all along, but for the sake of the exciting blog post reveal, I’ve made this the last step. Here is how I piece together the final product. Obviously you can organize yours as you wish, this just makes the most sense in my brain!


If there is anything you forgot to include or doesn’t fit nicely into the board, feel free to send a separate note in your distribution e-mail. Including as many details as possible assures everyone is on the same page and shows that you know what you’re doing. That’s the goal, isn’t it?!

Here are a few final images from the shoot. Do you think the team captured my vision? Let me know in the comments!

I hope this helps you put together a stand-out moodboard. Good luck!