Less is More: The Simple Way to Produce a Successful Test Shoot

Honestly, I’m writing this blog post as a bit of reminder to myself. If it helps someone else too…even better!

It’s so easy to get excited about a shoot—that’s why I do what I do! The problem with this excitement is that sometimes I get carried away. I put multiple ideas together, and come up with an elaborate plan to shoot.  Sometimes, this works out beautifully. Other times, I’m putting too much on my plate and the ideas fall short.

Some of my favorite shoots required the least amount of effort. It’s funny how that works out.

I’m learning that agencies prefer to see a super minimal shoot than an over the top editorial. While it’s fun to be bold, the simplest of shoots can be superbly beautiful.

So, if you’re like me and have a million ideas—don’t try to tackle them all at once. Slow it down and step back. Shoot your model without any makeup on in front of a neutral backdrop wearing vintage earrings and a white button-down. Voilà. Focus on your lighting and use that to make the image really stand out!

Below is one of my favorite recent shoots. It was a test with a new face for Freedom Models LA. First, she was naturally gorgeous and had the stunning features! Second, I didn’t fuss about this shoot. I had a short amount of time to prepare, so I kept it really simple. This ended up working to my advantage and I’m so happy I didn’t over complicate things. Honestly, I can’t wait to do more shoots like this.

Less is more.